It was never our plan to raise prices when customers are visiting us the most.”But the questions over what to call Wendy’s experiment – surge pricing? Dynamic pricing? Surge pricing refers to dynamic pricing, which is a way for businesses to charge more (or less) based on how many people want their products at any given time. “Surge pricing sent the message to everybody that this is mostly about increasing prices. “After considerable public pushback, Wendy’s is now framing their dynamic pricing strategy as discounts during off-peak times instead of surge pricing during peak times,” she wrote.

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Persons: CNN —, Wendy’s, ”, Juan Castillo, Castillo, Chuck Bell, Uber, Mario Tama, ” Bell, ” Castillo, Jonathan Maze, ” Maze, Lindsay Owens, “ Organizations: CNN, University of Pennsylvania, “, Consumer, Los Angeles International Airport, Ticketmaster Locations: Los Angeles , California